Sunday, November 27, 2016

PCs to the Back of the Bus

Dear Dr. Apple:

Have you thought of this? Picture an Apple store in a mall with a sign over the door that reads "Whites Only." Picture in another part of the mall an electronics store with a sign over the door that reads "Colored Only." Have you thought about that? It's amazing that Apple is continuing with its separate-but-superior OS segregation policies. It should be easy by now to flow from Windows-based applications to Mac-based applications. There shouldn't even be the Mac/PC dichotomy anymore. But there still isn't the free flow of equals between the two segments of the population because a Wall is in place intended specifically to make access to Mac applications difficult for Palestinians, I'm sorry I meant Mexicans, I'm sorry I meant PC users.

It's well past time for Apple to drop its elitism and stop positioning the Mac in the marketplace as if it's a purely Aryan race of computers. That kind of elitism is more attuned to the world of the 1950s. I can easily picture people who were vehemently opposed to school desegregation flocking to stores that sell these clean white machines assiduously designed to appear different from and better than the hordes of common machines in the other stores. That's how we thought then. But now?

The sleek white surfaces of the Apple product line look so sophisticated and forward-thinking and uncluttered by the past. But beneath those surfaces? It's just old white guys being themselves.

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